Safeway entered into the carnival spirit recently with a Brazilian melon promotion held in its Scottish stores. Competitors were asked to complete the sentence: 'Safeway Brazilian melons put me in a carnival mood because' Some 500 runners up won single-use fun camera prizes, while the winner, Jennifer Noble was awarded a holiday to Rio de Janeiro.

A formal presentation was arranged at her local Scottish store in East Kilbride by store manager Colin Reid together with a cheque for £500 spending money.

Noble's winning line concluded: 'Brazilian melons are so sweet that my tastebuds are parading to a Samba beat.'