Chips carry the little red tractor logo

The Little Red Tractor is now appearing on packs of frozen chips. The British Farm Standards logo will grace the Garden Isle brand of frozen oven fries.

More than 80 per cent of British grown potatoes are assured under the British Farm Standard assurance scheme and more than 50 per cent of all potatoes grown in the UK are processed in some way. Garden Isle is the first producer to guarantee that one of its most popular lines will be manufactured using only the finest British Farm Standard potatoes.

NFU potato committee chairman Graham Nichols said: “This is a great step forward for British farmers and the Little Red Tractor logo. With processed food growing in popularity, it is vital that consumers know how their food is produced.

“Shoppers know that the Little Red Tractor guarantees they are buying products produced to independently inspected standards and with care for the environment and food safety.”

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