Now this has been resolved, there is an increasing range of tropical and subtropical fruit products coming forward. So any figures from luminaries such as TNS should make interesting reading.

What has now followed adding a further dimension are snack pots. I first spotted chunks of strawberry and cream on the M&S stand at the Royal Show, and now I note there is a nectarine and yogurt equivalent, (£1.69).

Not to be outdone, Tesco has come up with a similar style tub of apple slices with butterscotch dip (79p).

One interesting point is whether these are actually moving fresh produce into the delicatessen range, and could finish up alongside fruit yogurts. Watch this space.

While this month will be remembered for massive soft fruit sales, there have also been shortages, stone fruit for example. And it would appear salad lines such as tomatoes and lettuce have run short as consumers continue to consume a Mediterranean style diet.

I wonder if, on a different note, there have been a few gaps appearing in the South African avocado programme simply because there appears to be a great deal more fruit appearing from Peru.

If this is the case, are we likely to see a major new addition to the UK supply calendar? Remember what happened after Peru was discovered as a source for asparagus.

What is more intriguing, as the two countries are obviously competitive is that Tesco has a Peruvian promotion which offers a consumer incentive with a chance to win a trip on a South African safari.

And finally, it seems as if the organic sector is now using all the marketing skills associated with conventional produce to create points of difference.

One well-proven example is to offer extra large fruit, or a bulk pack using longer counts.

Sainsbury's must now hold the record however, for retailing the smallest speciality pears in the country.