Greenvale AP has introduced a new premium salad potato.

The Crème de la Crème, ideal for catering or retail use will be supported with promotional activity and advertising throughout the coming weeks.

New business development manager, Doug Bell, said: "Strong brands, value and constant development of products will place us at the forefront of this sector. We want to build long-term alliances, which work for all parties, to increase volumes and keep potatoes on the menu despite increasing competition."