Del Monte Honey Gold, also known as MA2 (Patent Pending) is an all-new variety that the company expects to be available in fresh produce aisles by 2006. Fresh Del Monte is developing the product to capitalise on rising consumer demand for pineapples, it said in a statement and to consolidate its position at the head of the pineapple category globally.
"We are enthusiastically looking forward to introducing the new Del Monte Honey Gold, a delicious pineapple that will be an immensely popular extension to Fresh Del Monte's ever-expanding product line," said Mohammad Abu-Ghazaleh, chairman and ceo of the Florida-based multi-national. "Our development of this new variety reflects our company's growing global industry leadership in the pineapple category, highlights our long-term strategic commitment to product line diversification, and showcases our exceptional, innovative research and development capabilities as well as the accomplishments of our scientific team."
The pineapple, which have been developed after five years of extensive research and product testing. It has a smooth, distinctive bright yellow exterior; a refreshing, slightly sweet flavor; and an intense aroma. It also offers a long shelf life at room temperature.
The company officially introduced its flagship premium pineapple, Del Monte Gold Extra Sweet in 1996, with first shipments of the product starting as early as 1992. The official introduction in 1996 was the first new pineapple variety introduced in many years.
No comments yet