A report from Datamonitor reveals that the organic food and drinks market is set to grow by almost 75 per cent by 2007. With the number of shoppers regularly buying organic produce set to grow from 2.4million to 11m in the next four years.
However, according to the independent market analyst, high prices remain the most prominent barrier to consumer acceptance of organic food and drink. Daniel Bone, Datamonitor consumer markets analyst said: “While opportunities are open to manufacturers and retailers, educating consumers on the benefits of organic and natural food and drinks is vital.”
Consumers are increasingly conscious about safety of foodstuffs, methods of production and the ingredients used. The bulk of consumers of organic products are mainly between the ages of 25 and 55. The research carried out by the group indicates that over 50 per cent of consumers trust organic and natural products more than conventional food and drink and this continues to contribute to the development of the market.
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