Co-ordinated by Sopexa, 77 companies and sales promotion associations from France exhibited at Fruit Logistica. Their products reflected the growing trend towards convenience foods.

Since September 2003 Prince de Bretagne has been supplying the retail food sector and wholesale markets with a chicory with an extended shelf life, under the “Ludifraîch” brand name, and November 2003 saw the introduction of microwaveable whole, washed vegetables, Kristin Unruh reported.

Items being exhibited by Perle du Nord at the fair included a microwave-ready meal based on chicory, Endive minute. Pom Alliance Provence is had two new one-kilogram packs of potatoes: one consisted of a stay-fresh bag and the other a wooden tray in a light-resistant plastic bag.

Pom’ Chrono from the Negonor company are potatoes in plastic bags that are ready to eat after just 8-10 minutes in a microwave.

Ponthier SA displayed its Purée de fruits with 28 different flavours. And the plastic film “Cook’in Sap” from Plasticaen ensures a constant pressure inside the pack when fresh vegetables are cooked in a microwave.

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