Pineapples in sizes from S to XXL, "Pick 'n' Mix" salads and "fruit for free" are just some of the marketing innovations fruit grower and merchandiser Del Monte Fresh Produce GmbH will be using in German retail outlets this year.

"Pick 'n' Mix salads will be available in the autumn in 40 gram bags. This enables singles to buy small portions or combine several varieties," said Olaf Ehlers, marketing manager for Germany. "And if customers want to wait at the checkout they can sample small, pre-packed portions of pineapple or melon. This will definitely have an impact on buying behaviour."

Ehlers added: "Plant breeders have created a new variety, Honey Gold, which will be making its appearance in 2006", "It will stay fresh for longer and will also be available in sizes S to XXL."

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