Leading Edge has produced a new booklet label that will feature on the new range of Tesco Fairtrade roses.
The laminated booklet label features a new style of perforation which enables it to be opened easily and effectively to reveal information about Fairtrade and Tesco Fairtrade roses.
Tesco flower buyer, Louisa Knowles said: “The booklet label is the ideal vehicle for our Fairtrade Roses to communicate the proposition of this worthy initiative.
“Tesco and Fairtrade roses are top quality products and it was essential that the printed label also reflected the premium positioning of these products.”
Leading Edge Labels and Packaging are also producing labels for other Fairtrade labels for other Fairtrade products such as bananas and pineapples across other retail outlets.
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