Smoothies are becoming increasingly popular with the older generation, according to the Juice and Smoothie Report 2004.

The report, published Orchard House Foods, a manufacturer of freshly squeezed fruit juices and smoothies explained that although they are aggressively marketed to young people, their popularity with the over 35s is growing.

Research carried out by Orchard House in conjunction with AC Neilson found that 16-24 year olds make up 32.6 per cent of the market, but 35-44 year olds are not far behind, purchasing a total of 27.4 per cent of smoothies.

Andrew King, sales and marketing director for Orchard House, said: “In the past smoothies have been tailored towards the youth market but it appears from our research that older people are beginning to realise the health and taste benefits of the drink. This highlights there will be increasing market growth in this age group in the near future.”

In 2003 the Smoothie market grew by 35 per cent to £43.1 million, while freshly squeezed juices increased by 5 per cent to £96.4m.

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