Orange sweet peppers have attracted huge interest from the trade following their launch within the Flandria range at the beginning of March this year.
The Netherlands was the first market to take up the offer. Now other markets, including the UK, are showing interest.
"The colour, together with its flawless external quality, makes this vegetable particularly eye-catching and appealing to consumers," said Flandria. "The Belgian vegetable auctions expect a supply of 450 tonnes in the first year. Growers are working with three different varieties to ensure that supply is staggered evenly. At the Hoogstraten auction, which was the first to offer this product, the peppers are graded centrally according to weight, size and quality."
Orange sweet peppers conform to the same specifications, sizing and packaging as the green, red and yellow capsicum in the Flandria range.
"Environmentally sound cultivation, traceability, and internal and external inspections go hand in hand with attractive external quality: a uniform colour, a very consistent shape without any dents, nodules or deformation, and a crack-free skin," said Flandria.
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