Tropicana is teaming up with Fitness First

Tropicana is teaming up with Fitness First

Chilled juice brand Tropicana has linked up with health club chain Fitness First to offer consumers an autumn promotion.

Running for four weeks from October 4, the on-pack promotion gives consumers the opportunity to claim a free week's trial at their local Fitness First club. In addition to this offer, 10 lucky winners will receive a full annual gold membership worth approximately £600 each. For a chance to win, consumers simply need to send their details to Tropicana as instructed on-pack.

The promotion will appear on all packs within the Tropicana Active Health Range: Tropicana Calcium, Tropicana Multivitamins and Tropicana Fibre. The Tropicana Active Health Range is targeted at consumers who want to eat healthily but still want a full juice taste.

The promotion is being supported by a consumer PR campaign and a full range of POS will be available for retailers to generate maximum visibility of the offer.