Sainsbury’s introduced ripe and ready Fairtrade avocados to 150 stores on August 5.
All the greenskin variety Fuerte, the avos were sourced from a single farm of 6,000 hectares in South Africa, which has recently been transferred from Hall’s ownership to the Matsafeni Trust.
The Matsafeni Trust is made up of HL Hall employees who represent the Mdluli clan (see Halls lands land over to Mdluli clan, published yesterday on freshinfo). Halls has carried on the management of growing, harvesting and marketing of avocadoes thereby protecting the interests of the tribe who also benefit from fairtrade through the provision of clean water, health and educational projects. The avocados enable growers to build better conditions for themselves and their families, all children receive a full-time education, there are improved social and medical facilities available and all workers receive employment contracts and good wages.
Sainsbury’s has fully supported this transition from non-Fairtrade to Fairtrade. The avocados are grown in a traditional 260-acre orchard, selected by Sainsbury’s and approved by Fairtrade. Fruit will be available for 6-8 weeks and a two-pack of Fairtrade avos will cost £1.89.
Both Halls and Westfalia have supplied the UK market with the first Fairtrade avocados in recent weeks (see First Fairtrade avos hit UK shelves).
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