A V Produce Ltd, a supplier of brassicas and salad onions to supermarkets, wholesalers and the food service industry, has selected the LinkFresh FP3 business management solution from Microsoft Gold Partner Anglia Business Solutions.

Launched earlier this year, LinkFresh FP3 is a Microsoft Navision-based solution developed by Anglia specifically for the fresh produce industry. This implementation handles financial, order processing, consignment accounting, packing and distribution. A V Produce Ltd will use LinkFreshFP3 to replace all existing disparate systems to give it a totally integrated business management system.

"We spent the last 18 months reviewing every solution on the market before deciding on LinkFresh FP3 from Anglia", said David Tasker, md of A V Produce, "As well as having experience in the fresh produce sector, Anglia took the time to understand my business, my processes and most of all, my people. This solution will give us a base upon which to develop and expand our use of IT. Our goal is to grow the business by operating more efficiently and providing a better service to our customers using the people and knowledge we already have".

Anglia has already completed the solution model for the project and deployment is expected to be completed during the first quarter of 2005.

Bob Rose, business development manager of Anglia's fresh produce division said: "A V Produce quickly recognised the depth of functionality and massive flexibility inherent in the technology compared with alternative offerings. We are very pleased to work with them in the deployment of a totally integrated solution that will provide them with a significant competitive edge in their sector."

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