Somerfield shelf strip

Somerfield goes bananas for Tots TV

Somerfield has teamed up with children's television favourites Tots TV to encourage healthy eating in young children.

Tilly, Tom and Tiny from Tots TV, seen on BBC and CBeebies, enjoy playing games and singing silly songs and they especially love eating bananas! So specially designed stickers advertising Tots TV will appear on packs of

Somerfield Small Bananas throughout the UK from June 15 for four weeks.

Tots TV is a magical comedy about three best friends, Tilly, Tom and Tiny, who love to have adventures and explore the world around them. Tilly speaks French, Tom enjoys singing and Tiny loves to explore.

Andrew Kerr, senior vice president global licensing and marketing at Ragdoll, award-winning producers of children's programmes including Tots TV and the phenomenally successful Teletubbies, said: "This is a fantastic opportunity for us to promote healthy eating to children. Tilly, Tom and Tiny love bananas and we hope fans of the show will see their favourite characters on packs of the fruit, encouraging them to enjoy fresh fruit every day".

Pete Neuman, fresh produce category manager for Somerfield stores said: "My children loved Tots TV when they were younger and we are hoping that this campaign will be successful in attracting children to healthy products. We are looking into the possibilities of rolling it out to other fresh fruit and vegetables in the future."

Somerfield sells approximately 80,000 packs of small bananas a week.