The NFU has launched a new report to attract young people to jobs in agriculture. The report, called a ‘A life on the land’, is aimed at encouraging young people, who are about to leave school and start on the first step of their career ladder, to look at the wealth of opportunities available working in agricultural businesses.

Part of the NFU’s Why Farming Matters campaign, the report aims to inspire young people and give them advice on where to go to get the ball rolling.

“A life on the land in the 21st century is not just about muddy wellies and dirty finger nails. It’s about adapting new technology, selling to your strengths and listening to your customer,” said NFU vice president Paul Temple.

“We’re on the look out for young people to take agriculture and horticulture on to even greater success. Farming needs dynamic, committed young people who are prepared to work hard, develop their skills and who take pleasure in reaping the rewards of their labour.”