BAWC gives customers a LIFT

British Airways World Cargo has launched a new customer loyalty programme, LIFT to recognise and reward a significant proportion of the carrier’s customers.

The scheme allows members to earn points with every consignment booked, which can be redeemed for British Airways passenger flights to anywhere on the carrier's global network, and also Marriott Hotel vouchers.

Simon Brewster, business improvement manager, BA World Cargo, said: “As a global first for the air cargo industry, LIFT will help us to build and maintain successful long term partnerships with these customers. We have recognised our larger multinational customers for some time now, through our highly successful one+one partner programme. LIFT has been developed to recognise and reward the loyalty of customers that sit outside of one+one. In the process of developing the programme, we have been in contact with a number of our customers, and have spent the last year working closely with them to design LIFT with their specific needs in mind.”

LIFT members can check their points score and claim rewards at a baworldcargo.com/lift and forwarders are free to use the rewards themselves or transfer them to their own customers.

The carrier has already signed 450 of its customers up for the programme and is working on refreshing its one+one partner programme for its biggest customers.