Florette has teamed up with Virgin Active Health Clubs for a health and fitness promotion, launched under the slogan ‘Win a Fresh New You’.
The prepped salad specialist has unveiled an on-pack competition on its most popular Crispy and Mixed Salads, with a top prize of a £5,000 makeover, complete with gym membership, personal trainer, travel and fashion styling opportunities for the winner.
The promotion also offers gym memberships worth over £37,000, with free day passes and half-price beauty treatments for every Florette customer. On-pack recipes and health tips feature on the campaign’s microsite, www.asfreshasitgets.co.uk.
Locker hangers in all 71 UK Virgin Active clubs, seen by 300,000 gym members, are part of the promotion, which ends on February 11.
Elaine Smith, Florette’s marketing manager, said: “With Florette’s double-digit growth leading and significantly outperforming the market, this imaginative promotion with Virgin Active communicates our message that Florette salads really are ‘as fresh as it gets’.”
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