Pineapple has just taken off - quite literally. Individually sleeved Cape fresh pineapple sticks, originally developed in partnership by Capespan and Superior Food, have made an immediate impact since their launch as part of the British Airways long-haul menu.
Demand has already risen to 80,000 sticks a week, but is expected to increase to more than 100,000 sticks a week during the peak summer months. Since launching at the end of March, the feedback has been very positive, according to Capespan commercial director Alistair Phillipson. He said: “This is a great example of genuine innovation between companies with differing areas of expertise. With a five-day shelf life, the Cape fresh pineapple stick provides a deliciously sweet and juicy snack that can be enjoyed conveniently from an airline seat.”
David Guy, commercial director of Superior Food, which manufactures and distributes Cape prepared fruit products under licence from Capespan in the UK, added: “British Airways was quick to recognise the potential of the clean eat sticks, while identifying the health benefits and broad consumer appeal of pineapples. This represents an exciting and innovative addition to our portfolio.”
Superior Food has extensive expertise in fresh-cut pineapple manufacture and, through partner Gate Gourmet, many years’ experience within flight catering.
The MD2 pineapples used for the Cape pineapple sticks are sourced in Costa Rica, and the variety was selected for its consistent quality and firm texture, golden appearance, high brix and high acid pH.
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