A popular image of the ‘humble potato’ was banished in favour of ‘food hero’ at the World Potato Congress in New Zealand last month.

More than 550 people from 50 countries attended the industry event, which is held every three years.

It is predicted that by 2050 the world’s population will have reached nine billion and it will be increasingly difficult to meet demand for food.

The potato was named a hero by several of the speakers, including former New Zealand president and chairman of the World Agricultural Forum Advisory Group Rt Hon Jim Bolger, because it is highly nutritious, uses little water and can be grown in almost any conditions. This makes it an ideal crop for feeding a growing population during a time of global warming and increasing competition for land.

Terry Olsen, chair of the New Zealand Congress Organising Committee, said: “The resounding theme was the vital role the potato can play in feeding the world’s millions.”

Those present spoke of how the industry needs to collaborate and invest more in promotion to take advantage of the opportunities ahead.

Speakers included Dr Andrew Fearne from the Centre for Supply Chain Research at Kent Business School, Dr Kristian Moeller from GlobalGAP and Professor William Bailey from Western Illinois University in the US.

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