Londis rolls out own brand push

Londis has launched a new campaign to show shoppers how much they can save on a basket of shopping by switching from the branded equivalent to Londis own brand.

The Swap to Save campaign is estimated to save around a third compared to branded equivalent goods

The Swap to Save message, that Londis own brand is a better buy than the branded equivalent, is flagged up on consumer leaflets, which Londis retailers are distributing locally.

Londis managing director Phil Smith said: “In these tough economic times we know that customers are looking for value and Londis is committed to supporting its retail partners, enabling them to deliver excellent value to shoppers through an own brand that offers great quality at a better price.”