Eager Drinks, the ‘not-from-concentrate’ juice range, is launching a new look for its packaging.
The new look coincides with the launch of two more juices in the existing range, 100 per cent squeezed orange juice with bits and apple and mango, priced at £1.50 per litre carton.
Ed Rigg, founder of Eager Drinks, said: “Our suppliers are telling us more and more that customers are not just requesting specific alcohol brands but are now asking about the quality of juice behind their bar.
“I wanted to give the brand even more appeal and personality, moving away from a retro look and feel and into a modern and 21st century product that would appeal to all level of consumers.”
The juices can be stored at room temperature and do not need to be refrigerated until after they are opened.
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