While nuts and dates are already taking over shelf space alongside confectionery and Christmas crackers, the constant drive to heighten levels of interest on fresh produce continues unabated. In some cases, this can cause confusion for shoppers. Take tomatoes, for example. One of the latest in Sainsbury’s Taste the Difference range is Spanish midi plum fruit on the vine, at £2 for 10. Referred to as Sundream, the variety is also identified as Sunstream.

There is, however, a clearer understanding on Steve’s Leaves branded prepared salads at £1 for 60g. Resplendent in a pink and blue pillow pack, its baby watercress is cut earlier so it is less stalky, while the other ingredients include baby and red chard.

It’s not often that importers’ names appear on shelf barkers, but Wealmoor has registered its expertise with chillies at Waitrose through a mixed selection at £1 for 70g containing Scotch Bonnet from the Netherlands, Birds Eye and finger types from India as well as Fresno from Kenya. What is also commendable is the information regarding heat levels on the back, measured in capsaicin. The Naga variety is the highest with up to 1,463,700 and the lowest Jalapeño at 2,500, with plenty of choice in between.

As autumn temperatures remain high, winter vegetables may be slow starters at present, although Tesco has introduced a new British baby roasting pack at £1.75 for 400g, which includes carrots, parsnips and more unusually, peeled onions.

With the European apple season in full swing, brands are playing a part with the arrival of its Orchard Selection on a four-fruit tray pack, all under a two-for-£3 offer. It encompasses French Pink Lady, Canadian Empire, British Kanzi and Rubens, as well as Belgian Braeburn.