There are more and more indications that everyone becomes a winner when they buy fresh produce. Packs are being used to highlight not just price bargains and seasonality, but more and more often they feature chances to win prizes as well.

Good Natured-branded tomatoes at Asda, sourced from Cardiff at £1.17 for 200g, provide the opportunity to win a holiday at Feather Down Farm, although there is also some competition from the Dutch, with fruit on offer in a 3kg take-home tray at £4.

Scotland is also getting a boost with Scotty Casablanca potatoes - grown north of the border and sold at £1.99 for 2kg - offering a chance to win a family adventure at the Gleneagles hotel.

It is also linked to a chance to see the forthcoming Pixar movie Brave, a reward also shared with strawberries, weighing in at 300g and priced at two for £3.

Local allotments are abundant at this time of year, providing more green beans than most families can eat. This has not deterred Lidl, however, with the German crop arriving packed in green nets at £1.29 for 500g and branded as Elo.

Another line gaining in popularity is fresh pulses, and at The Co-operative in its Sow On range is an award-winning mixed 180g pack grown in Yorkshire for £1.

Tesco has come up with a new British triple pack, combining various shapes and colours of cauliflower for £1.50. Aptly described as Rainbow Florets, the orange curds really catch the eye.

Late summer and early autumn gives the continent the opportunity to give buyers cause to remember the vast Mediterranean pear crops that are grown in comparison with our own.

To that end Asda has come up with an Italian variety called Carmen at £1.75 for four. -