Produce Marketing Association (PMA) has appointed Dr Jim Gorny to the new position of vice president of food safety and technology.

Starting the role on 1 May, Gorny will be responsible for building value in the firm's food safety and produce technology sectors.

“Jim’s passion and industry expertise complements and further strengthens our dynamic, talented, and highly-respected staff team – and his hiring comes at a time when PMA’s role of informing and educating diverse audiences, including regulators and researchers, has become increasingly important,” said Jan DeLyser, vice-president of marketing for the California Avocado Commission and chairman of PMA’s Board of Directors.

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