A duck and goat's cheese medley has been crowned champion of Florette's summer One Minute Wonder campaign.
Five regional winners went forward to a national final, where Macclesfield's Nick Proctor collected the top award for his creation, as voted by Florette's Facebook community. His recipe is now featuring in a new Florette TV execution from this week, appearing alongside shows such as Come Dine With Me, Nigella and Sunday Brunch.
Elaine Smith, Florette marketing manager, said:“OurOne Minute Wondercampaign really shows how produce can flourish via digital channels. Our research is telling us that 40 per cent of consumers are looking for salad inspiration – they love their leaves, but are looking for fresh and tasty new flavour ideas so they can enjoy their salad even more.
“Nick’s winning recipe really shows just how quick and easy it can be to create an inspiring salad dish and we’re looking forward to sharing his creativity - on air and digitally - with salad consumers this summer to drive frequency of purchase.”
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