Asda says it is the first UK retailer to sell a new yellow passion fruit from Kenya, launched this week in stores and named Kenyan sunshine passion fruit.
The fruit is double the size of the regular purple passion fruit and is described as: “Much sweeter, which means it can be enjoyed straight from the fruit bowl or added to fruit salad, jellies or mousse.”
It is also peel-free and is being advertised as perfect for an on-the-go snack.
Kenyan growers of the passion fruit are supported by the Department for International Development (DIFD) in a project which helps them to become long-term sustainable suppliers to the UK.
Launched in 2010, the project has laid the groundwork for a sustainable industry that can help farming families lift themselves out of poverty.
International development secretary Justine Greening said: "These new fruits are an excellent example of how leading British companies are joining the fight against global poverty. They taste pretty good too.
“Making sure Kenyan farmers can sell their goods will create new jobs, boost incomes and ultimately help end their dependency on aid.”
Gemma Barlow, from the Asda Fresh Produce team said the fruit is likely to be a hit with exotic fruit fans. She added: “We’re constantly looking for new and exciting products to bring into Asda and the sunshine passion fruit brings a ray of sun to the family fruit bowl this autumn."
Kenyan sunshine passion fruit is priced at £1 for a pack of two, and is on sale in 113 stores. It will be available all year round.