Considering attending the leading fresh produce conference of the year, FPJ Live, at the National Motorcycle Museum in Solihull on 30 April? Here are 10 reasons why you cannot afford not to be there:
1/ QUESTION THE GOVERNMENT
Defra food and farming minister George Eustice will be opening the event, offering you the chance to hear about government strategy and ask about key issues such as R&D, the three-crop rule, food security and more.
2/ RETAIL OPPORTUNITIES
Iceland’s category controller Brigid Davidson and Aston Villa executive chef Peter Reed will lead the debate about what retailers and caterers want from suppliers in the changing environment.
3/ UNDERSTAND FUTURE TRENDS
IGD chief economist James Walton will take part in a fascinating, interactive on-stage debate with FPJ editor Michael Barker discussing retail and consumer trends, backed by comprehensive research from the grocery think tank.
4/ ENGAGING THE NEXT GENERATION
A roundtable panel debate, sponsored by MorePeople, features successful young executives including Total Berry Europe’s Anthony Clark and Produce World’s Carolyn Coxe. The panel, together with the audience, will debate how to enthuse the next generation towards a career in the fresh produce industry.
5/ EXCLUSIVE CONSUMER RESEARCH
England Marketing has conducted the most in-depth study of consumer trends in recent times and will exclusively reveal the results at FPJ Live on 30 April. Hear which is the nation’s favourite supermarket and discover shopper attitudes to subjects as wide ranging as packaging, GM and migrant labour.
6/ THE GROWING AGENDA
What will growers’ role be in the changing industry, and how are they having to adapt their businesses for this new environment? Hear from high-level speakers including NFU president Meurig Raymond, Florette MD Neil Sanderson and HDC head of R&D Dr Jon Knight about how growers can stay ahead.
7/ HELP SHAPE THE FUTURE
The theme of FPJ Live is The Future, and delegates will be given the opportunity to put their comments and questions throughout the day to speakers about how they see the evolution of the trade.
8/ NETWORK AND LEARN AT THE FPJ LIVE EXPO
A range of exhibitors will be showcasing their products and services during the networking breaks at FPJ Live. Chat to new and existing contacts, or learn about industry services such as ProduceView’s retail price checker over a cup of coffee.
9/ CENTRAL LOCATION
There are no long and expensive treks into London for FPJ Live – the event is taking place at the National Motorcycle Museum in Solihull. Conveniently located close to fresh produce heartland, there is ample car parking and easy train access via Birmingham International station.
10/ AFFORDABLE AND WORTH EVERY PENNY
FPJ Live is not only the number-one national conference dedicated to the UK fresh produce sector, it is also incredibly affordable compared to similar events. At just £200 per person, or £160 for FPJ subscribers (using the offer code ‘FPJ2014’), FPJ Live is considerably easier on your wallet than the Oxford Farming Conference (£255), EFFP Conference (£375) or IGD Convention (£895). And unlike those events, the fruit and vegetable sector is at the heart of every talk and every session.
Register your place today at www.fpjconferences.com and take part in the debate. And remember, as an FPJ subscriber you can get 20 per cent off the full price with the offer code ‘FPJ2014’.
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