corgi out of box branston

The Branston Corgi

One of the UK’s largest potato suppliers has seen a model HGV resplendent with its branding immortalised as an addition to the Corgi range.

The Branston 'We Love Potatoes' truck joins the Super Haulers range of 1:64 scale toy trucks, with each model having a detachable trailer and an authentic livery of some of the most popular trucks on Britain’s roads.

Branston’s liveries are known for their creative designs, with the company being awarded Livery of the Year at the Motor Transport Awards 2011.

Corgi’s famous models have long captured the imagination of millions throughout the decades. What were once toys for boys are now highly sought-after in the expanding collectables market with some models raising hundreds of pounds at auction.

Branston's HR & logistics director, Simon Telfer, said: “We’re really honoured to be a part of Corgi’s history by having one of our favourite liveries in the range.

'We have 14 different designs that carry our potatoes and our ‘We Love Potatoes’ message around the UK. They always raise a smile wherever they go and we’re sure that having this one as part of the range will do the same for generations to come.”

Paige Dennis, product graphic designer for Corgi, added: “The Branston 'We Love Potatoes' truck has to be one of my favorite liveries I have designed. I really feel it is a good eye-catcher on shelves, and I believe people will love this product and I will encourage them to purchase it.”

The Branston truck is available online from www.corgi.co.uk.