Morrisons partners with The Sun to promote produce

Morrisons has partnered with two separate newspapers this week to offer readers a £5 voucher to spend on fruit and vegetables.

The coupon, which has no minimum in-store spend, appeared in national newspaper The Sun and regional paper The Liverpool Echo yesterday (7 August). The offer, named ‘grab your five-a-day free’, is valid until Sunday 10 August and excludes frozen produce, herbs, nuts and salad bar items.

It was also used to publicise Morrisons’ price-cutting campaign, after it slashed the cost of 1,500 key products. In June, Morrisons CEO, Dalton Philips, stressed that price cuts on grocery items and other household products will be permanent, as the top four retailers continue to face price pressures from discounters.

Last week, Morrisons launched a similar promotion with The Sun to offer £5 off meat and fish.