Spain selfie campaign

Spain’s association of distributors, self-service stores and supermarkets, Asedas, has launched a campaign to encourage consumers to eat more fruits and vegetables to help alleviate the effects of the Russian ban on agricultural imports from the European Union.

Using the slogan “Take a selfie for our fruits and vegetables”, it asks consumers to upload personal photographs with Spanish-grown produce to social networks.

Asedas’s managing director Ignacio García said the campaign aims to alleviate the impact of the Russian ban on Spanish producers.

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