Tenderstem broccoli

Tenderstem will continues its partnership with Action Against Hunger for the charity's new ice bucket challenge-esque social media campaign.

Love Food, Give Food runs from today (9 September) until 30 November 2014, andwill involve asking people to start a team on the Love Food, Give Food website by donating £3.

The person donating will then be asked to enlist the help of six friends to donate a further £3 each. As one of the lead sponsors Tenderstem, will match what each team raises during the campaign.

Action Against Hunger is aiming to raise £42 per team; the cost of providing life-saving treatment to an acutely malnourished child.

It is hoped that as each team is created and grows, people can show and share their support on their Facebook timelines to encourage their social following to do the same.

Action Against Hunger provides humanitarian aid to over 9 million people in 45 countries every year. The donations received will help Action Against Hunger to make a life-saving difference to the lives of malnourished children around the world.

Michelle Toft, marketing manager for Coregeo, the UK’s master licensor for Tenderstem, said: “We’re really proud to be supporting Action Against Hunger throughout the Love Food, Give Food campaign. There’s a clear message here; if we all just contribute a little bit as individuals, we can make a huge difference as a team, for acutely malnourished children and their families.”

Emma Cullingford, head of food related fundraising for Action Against Hunger, said: “We’re delighted that Tenderstem is sponsoring our Love Food Give Food campaign in 2014. We’re calling on food lovers around the country to take their love of food further by joining forces with their foodie friends to make a small donation to help save the lives of 20,000 malnourished children.

'Thanks to Tenderstem matching these donations, Action Against Hunger will be able to reach more malnourished children and help families prevent hunger in the future.”

Action Against Hunger provides humanitarian aid to over 9 million people in 45 countries every year. The donations received will help Action Against Hunger to make a life-saving difference to the lives of malnourished children around the world.

Tenderstem is a cross between Chinese kale and regular broccoli.