Prepared salad and vegetable supplier Freshtime has appointed ex-Bakkavor employee Claire Matson to the role of category manager.
Matson, aged 26, studied marketing at the University of Derby before working at prepared giant Bakkavor for three years.
Her remit will include identifying new trends and responding to consumer demand, as well as analysing sales and distribution trends to inform the company’s future direction.
“There’s massive potential for growth here because we operate in so many different markets, and because we’re relatively small we can be really flexible – we can innovate and respond to new trends much more quickly than larger firms,” said Matson.
“We can manufacture a new product in small volumes whereas the bigger players have a minimum order they need to reach before they can put it in their factory. We also have a very quick turnaround when it comes to innovation.”
Freshtime managing director, Mark Newton, said the appointment was part of the firm’s growth strategy and added that he expects to announce more new recruits soon.
“I’ve been here for about a year and my goal is to develop Freshtime from being a fantastic operation into a world-class business,” he said.
“Everyone here is up to the challenge of taking this business forward and the door is open to new people to come on board and help us to grow.
“We’re delighted to have added Claire to our team and she has already significantly improved our market intelligence capability,” he added.
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