Greenvale has unveiled a festive version of its 2kg bags of Greenvale All Rounder Potatoes.
The distinctive paper bags have been updated with a jolly Christmas Greenvale potato on a snowy winter backdrop; the aim being to ensure that the brand is highly visible at a time of year when products are fighting for space and vying for consumer attention.
The new design will be available from mid-November until the end of December.
Tracey Mattock, marketing manager at Greenvale, said: “The bags have been created to add interest to the fresh produce aisle and, with its light-hearted design, we hope we’ll make shoppers smile.
'The bags will give the brand standout over the Christmas period when the shelves are particularly busy. We want to make sure consumers see them in time for the ‘big day’.”
Launched in February 2012, the Greenvale All Rounder Potatoes brand is currently performing strongly, experiencing growth of +42% year on year, and is valued at £6.3 million.
The award-winning potatoes, which are the Jelly variety and grown exclusively for Greenvale, are genuine all-rounders ideal for mashing, roasting, baking, or even for chips and wedges.
Greenvale is encouraging consumers, via the GreenVale All Rounder pack, to log onto www.greenvalepotatoes.co.uk for Christmas recipes and tips to help make perfect potato dishes over the festive period.
Greenvale All Rounders are available nationwide at Tesco, at Booths stores in the north-west of England, and online from Ocado, for around £2.25 per 2kg bag.
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