Nisa’s award-winning, own-label Heritage range has undergone rigourous label changes to comply with the new Food Information Regulation (FIR).
From this month (December), all of Nisa’s rebranded new-world Heritage products, incorporating Heritage Pantry, Heritage and Heritage Gourmet, will be in line with the new FIR guidelines.
The overall Heritage rebrand and reformulation began hitting the shelves in June, and has been a success with Nisa members and consumers, with some categories - particularly fresh produce - experiencing an uplift of 89.5 per cent year on year.
Nisa marketing director, Ian Bishop, said: “It’s important that our consumers have all the nutritional, simplified information to hand on not only clear, but beautifully designed labelling and packaging.
“Our aim is for our consumers to have an easy, enjoyable shopping experience and to enable them to know everything they need to know about our top-quality products. And by September next year, we plan to have the majority of products totally revamped and reinvigorated with newly-designed packaging.”
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