ERMS UK

Martyn Smith, left, with his father, Ian, who established the business. The duo are pictured in front of Cambridge United and Manchester United scarves because of the recent FA Cup football tie between the two sides. ERMS UK sponsors the former's away shirts.

ERMS UK has appointed PR communications agency EBC Media & PR to direct its first venture into ‘above-the-line’ PR and advertising.

Established in 1986, ERMS has been procuring and packing fruit and vegetables for supermarkets, wholesalers and caterers throughout the UK ever since.

It now plans to share the company's message in new and innovative ways.

The Cambridgeshire-based firm's commercial head, Martyn Smith, said: “We are looking to grow into different areas where we can offer added value to the industry as well as new product streams.

'This is a new era for the company, and one that will see it being more proactive and inviting interest from a range of businesses; from category management, service provision and temperature-controlled storage across 20 cold stores, as well as new divisions in speciality food and drink and warehouse and logistics.'

Recently, ERMS UK launched a new website, as well as a contemporary new logo and branding.

Media channels it plans to embrace with EBC Media & PR will include print advertising, social media, website and PR comms.