This year's Global Berry Congress took place in Rotterdam on 23-25 March, attracting around 350 delegates from a total of 350 countries.
The event, organised by Eurofruit, highlighted the great potential that exists for a fresh produce category already enjoying a surge in popularity.
Despite being a sales leader in supermarkets worldwide, delegates attending the event heard that the hard work has only just begun in terms of building a bigger global market for berries and building consumption to US levels across the board.
During the event, key players in the global berry business also said they regarded branding as hugely important to its future development.
Meanwhile, among a number of sessions covering a range of topics, three leading marketers from Chile, Germany and Argentina spoke about the challenges and opportunities they saw for boosting sales of fresh blueberries.
Further reports about the Global Berry Congress will appear on Fruitnet.com and in the May 2015 issue of EUROFRUIT.