Organic produce

Organic fruit continues to perform strongly at a time when non-organic fresh produce sales continue to struggle.

Nielsen data for the year ending 28 March 2015 shows organic fruit performing particularly strongly, although organic veg isn't doing so well.

Finn Cottle, of Soil Association, said: 'Year-on-year performance for organic produce is steady, showing 0.9 per cent growth to 28 March 2015: this is very positive when compared against the 5.2 per cent decline on non-organic for the same period.

'Organic fruit sales have been exceptionally strong at plus-9.5 per cent, and improve each month, however vegetables are struggling at minus 3.4 per cent, although outdoing non-organic equivalents, which are declining at minus 10.4 per cent.

'Overall, organic produce represents approximately 2.9 per cent of the total value of sales of produce sold through the supermarkets in the same time period.'

The positive data follows on from the Organic Market Report 2015, released nearly two months ago.

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