Barfoots' crown jewel asparagus is set to go on sale exclusively at Ocado.
The hand-harvested UK-grown spears are specially-selected for their higher-than-normal levels of the amino acid asparagine which, Barfoots claims, among other attributes, gives it a sweeter and stronger flavour.
The crown jewel line will be exclusive to the online retailer, which also supplies other Barfoots Grown With Love range products, including sweetcorn elotes.
James Meers, business unit director, said: "We were blown away by the success and the amount of interest crown jewel got last year, so I am really excited to see it return.
"The rating system on Ocado gave us direct consumer feedback and five stars out of five tells me this is a product that consumers really get – I am proud that we can say it has been Grown With Love.”