Vegetables are in, and they are healthy - but sales in Europe are still nowhere near as good as they should and could be.
What's missing is fresh new ideas to promote consumption. Even more innovation is necessary, trends need to be identified and acted on quickly, to make vegetables more attractive to consumers.
One such good idea, Green Smoothies, will be presented by Nicolas Lecloux, founder and managing director of the successful smoothie producer True Fruits at the forthcoming European Vegetable Strategies conference in Brussels.
Lecloux will lend his expert knowledge to a breakout session during the conference, covering the topic 'expanding the category into fresh juices'.
After last year’s successful premiere, European Vegetable Strategies will be held on 6-7 May at the Hotel Le Plaza in Brussels. The organisers’ concept is to provide a tailor-made one-day congress for key decision makers in the European vegetable sector with an optional programme of additional networking activities on the previous day. The conference offers a unique opportunity for vegetable specialists to work together with the rest of the international supply chain to develop new ideas and strategies for marketing fresh vegetables.
The informal get together on the Wednesday evening is a highlight, with VLAM, Flanders’ Agricultural Marketing Board, again sponsoring the event in the congress hotel.
The event kicks off in fitting style with an excursion to two innovative retail outlets regarded as fascinating test beds for new ideas and marketing concepts for fresh fruit and vegetables.
The tour leaves by coach at 12.30pm on 6 May, visiting Réseau O’tera in Villeneuve d'Ascq and Grand Frais in Tourcoing, before returning for the informal delegate get-together in the evening. The retail tour is free of charge to conference delegates, with 25 places available on a first-come, first-served basis.
European Vegetable Strategies is jointly organised by Europe’s leading trade publications, Eurofruit Magazine, Fruchthandel Magazine and the Fresh Produce Journal. For further details or to register, please click here.