Sales of strawberries are up at Waitrose in the run-up to the Wimbledon tennis championships.
Overall British strawberry sales are up by 11 per cent year-on-year, with Waitrose Organic strawberries proving particularly popular, with sales up 51 per cent.
Meanwhile, sales of cream, the classic accompaniment to British strawberries at the tennis tournament, are up 9 per cent compared to last week (w/c 22 June).
Amy Lance, Waitrose fruit buyer, said: “Strawberries and cream go hand in hand with Wimbledon, and it’s our busiest time of year for these quintessentially British food heroes.
'Thanks to the hot weather we’re set to see at SW19 this week, we’re expecting this trend to continue, with customers making the most of the sunshine, stocking up on British berries, cream, Pimm’s and English wine.”
This year, for the first time, Waitrose will be stocking a special Wimbledon bouquet. It has purple and green flowers in Wimbledon colours with tennis-ball inspired yellow bloom Chrysanthemums. The bouquet is available in 125 branches, costing £10.
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