Italian apple consortium Vog has marked the 70th anniversary of its foundation with a special press meeting and the launch of a new corporate logo.
Formed in Terlano, South Tyrol, amid the rubble of Europe just after the end of the Second World War, Vog has grown to become Europe's largest single producer of apples and a major player on the international topfruit market, supplying markets in a large number of countries, both in Europe and beyond.
Vog president Georg Kössler described the anniversary as 'a major milestone'. He also suggested that the group's future success was assured provided it concentrated on product quality, joint marketing efforts and innovation across the board.
'Varietal innovation is the road we have to follow if we are to secure a good future for apple growing in South Tyrol,' he added.
His colleague Gerhard Dichgans, the consortium's managing director, said the creation of a co-operative marketing system had played a major role in the development of agriculture in the South Tyrol region.
'In the future, I expect to see a continued change in the kind of apples being produced, with new varieties arriving and being sold through the new commercial structure we introduced a few years ago,' he commented.
'In terms of markets, Italy and Germany are no longer growing in volume terms, so we have to chase new opportunities in other markets.'
The new logo features high-impact graphics and a simplified apple icon, which Vog's PR manager Sabine Oberhollenzer said added a sense of modernity to the consortium's traditional image while retaining the colour scheme and stylistic identity of the past.
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