Generic exotic fruits

UK-based fruit supplier Allfresch is expanding into the Middle East markets with the opening of a new Dubai office.

The new facility will be headed up by Nick Evangelopoulos, former general manager of Yalda Trading. He previously spent seven years working for Chiquita as operations manager for the Middle East.

Allfresch is currently focusing on expansion of its new brand, Amorita, which launched at the start of this year. It is featured on green bananas from Ecuador and Mexico, and limes from Mexico. The Shropshire-headquartered company’s primary markets remain the UK and Europe, but the opening of the Dubai office is part of its growth further afield.

Allfresch subsidiaries include Exotifruit, Frubanco, Fruesh, Allfresch Logistics and Summerseeds.