An initiative launched by citrus specialist Jaffa in conjunction with the Tesco Eat Happy Project is celebrating after reaching a significant milestone in its educational program.
The Jaffa Juniors tour, which launched in April 2015, has put its 5,000th child through the scheme as it undertook lessons at Grimsargh St Michael’s Church of England School in Preston, Lancashire.
Roy Van Grevenbroek, of Jaffa, said: 'The Jaffa Juniors tour was launched because as a brand we recognise the importance of education to children of where their food comes from.
'The tour was launched in conjunction with the Tesco Eat Happy project and is a great way of interacting with kids on a 1-2-1 and group basis and getting over the importance of fresh produce in our everyday diets.'
The lessons are aimed at Key Stage 1 and 2 children covering infant schools nationwide, and were developed in conjunction with education resource specialists TTS.
Van Grevenbroek added: 'It is important that we educate from an early age to build the recognition through teens and into early adulthood.
'The tour has been successful in doing just that and is a testament to both the support given by the Tesco Eat Happy project and the schools themselves for being open to this outside interaction. As a brand we have made an ongoing commitment to the program which will extend into 2016 and beyond.'
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