Nationwide Produce and Suffolk potato grower Three Musketeers will donate 50p to The Royal British Legion from every box of mint salad potatoes they sell during the three-week appeal.
After Edward Blanchard from Three Musketeers, and Nationwide’s Tim O’Malley, were moved by visiting Ypres, they decided to replace the mint leaf on packaging with a poppy.
Backed by Michelin-starred chef Mark Poynton, the ‘Poppy Boxes’ went on sale on Wednesday 21 October at wholesalers and foodservice firms. O’Malley said: “This is a unique opportunity for buyers to support the Poppy Appeal while also backing British farming.
'We’re only five days into this promotion and the uplift in sales would already indicate that the amount we will raise for the Poppy Appeal will be closer to £15,000 than our original estimate of £10,000. The general reaction to this promotion from our customers has been very positive.'
Blanchard said it is “a great honour to help remember those that shouldn’t be forgotten” and asked the produce industry to support the initiative. “Chefs and buyers throughout the country, you can help us to raise some much-needed funds. Simply buy a product you already enjoy or swap from your usual supply and order a ‘Poppy Box’ of our Mint salad potatoes for the first time,” he said.
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