Wellpak has launched a new resealable punnet for berries.
The Evesham-based firm claims no other product like the Ezo Punnet is being used to pack berries in the UK, making the launch a "milestone" in fresh produce packaging.
As well as providing a point of difference for retailers in an ever more competitive marketplace, due to its unique combination of features, the Ezo Punnet is also the best and most hygienic way to store berries in the fridge, Wellpak said.
It is resealable multiple times, even when frozen, is stackable, unlike traditional fruit punnets, and is also non-spill and entirely sealed, which eliminates the risk of contamination by other fridge contents.
The Ezo Punnet will be packed by Wellpak’s service partner Ackio, a specialist fruit packer.
Wellpak’s sales director, Simon Lane, said: "There is no other product like the Ezo Punnet being used to package berries in the UK. As the first of its kind, it’s a considerable innovation. When this design was used to package cheese in the US, sales shot up, so we’re excited to see the impact the Ezo Punnet will have on berry sales here in the UK."
Wellpak’s Ezo Punnets are available to retailers now.
Wellpak is a leading supplier of fresh produce from around the world. The company is based at a purpose built site in Evesham in the South Midlands, one the UK’s growing heartlands.