Celery promotional campaign Love the Crunch was spotted at London’s Kings Cross station this week offering samples and vouchers to busy commuters.
Those who tweeted photos of the celery or logo also had the chance to win vouchers. Fronted by the celery mascot, the stunt was designed to increase awareness of the Love the Crunch campaign.
“Celery sticks is a convenient snack for busy commuters and I wanted to link the two together,” said G’s Fresh marketing support, Annice Rawsthorne.
Peter Shakespeare of Certis Belchim UK explains that growers must think carefully about how to integrate biorational controls in their IPM programmes as synthetic products continue to be banned
The union says Morrisons’ logistics workers in Cheshire and Wakefield could strike over pensions, leaving store shelves empty
Tim O’Malley, group managing director of UK grower-importer Nationwide Produce, highlights the current weather challenges facing the fresh produce industry
New-season crop has been grown by Summer Berry Company and supplied by DPS
Farming industy has seen sick leave rise 44 per cent since 2019
Aston University is working with Tropical Growers to help boost domestic production in Ghana
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