New Covent Garden Flower Market has released its first video featuring traders and customers as part of its new ‘behind every great florist’ campaign.
Launched ahead of the market’s RHS Chelsea Flower Show debut, the short film is designed to give florists and potential new customers of the market a guided introduction.
It was directed by Duncan McCabe of McQueens and introduced by Rona Wheeldon of Flowerona.com, alongside appearances from Zest Flowers; Dennis Edwards Flowers; Quality Plants; Porters Foliage; Grant Wild and C Best.
“We know that some new florists and customers to the market may find the Flower Market a little intimidating at first.,” said Alastair Owen, communications manager for New Covent Garden Market. “With this video, we want to show that the market is full of wonderful, friendly and incredibly knowledgeable wholesalers who have a deep professional, as well as a personal, relationship with the florists that they supply.”￼￼
The ‘behind every great florist’ campaign is designed to highlight the bond between the flower market and its customers.