Chiquita-branded bananas are being promoted in one of the busiest areas of central London with a new billboard for its 'Just Smile' campaign installed at Piccadilly Circus.
The illuminated billboard, which has an estimated two million viewers every week, will be branded by Chiquita for two weeks, during which time mascot Miss Chiquita and fellow brand ambassadors will be present in the square to hand out bananas and take selfies. Members of the public also have the chance to winning exclusive footballs via the company’s Facebook fan page.
It comes as Chiquita branding continues to be splashed across 600 London taxis.
Chiquita UK director John Cockle said: “Piccadilly Circus is an iconic and very exciting venue for us to be expanding our promotional activities in London, which is a very important market for Chiquita Bananas.
“After the success of our first ever consumer marketing campaign in the UK last year, this year’s expanded campaign underlines our commitment to further boosting consumer awareness and sales figures of our product.”
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