British Airways is to replace its traditional complimentary food with a paid-for menu from M&S Food on its short-haul flights.
The move means BA is the first airline to offer branded sandwiches, with everything on the food menu priced at under £5. The company said it made the decision is in response to customer feedback that expressed dissatisfaction with current catering.
With fresh options as well as packaged products that can be taken off the plane, the new BA menu will include a classic fruit salad with pineapple, melon, mango, apple, kiwi and blueberries for £3.10, and a tomato and mozzarella focaccia for £4.75.
It will be in place on flights from Heathrow and Gatwick by January 11, 2017, and from London City and London Stansted by summer 2017.
British Airways’ chairman and chief executive Alex Cruz said: “Customers have told us we are experts in flying and service, but when it comes to catering on short-haul flights, they want to choose from a wider range of premium products.
“Like British Airways, Marks & Spencer is a well-known, premium British brand that is respected and trusted, so it’s an ideal partnership, providing our customers with a choice of products they recognise and value.”
Cruz said the new deal sets a new standard in short-haul catering. “We will be providing a selection of premium brand, fresh food options and a menu that will be refreshed on a quarterly basis,” he said.
Andy Adcock, director of food at Marks & Spencer, said: “We’re proud to be supplying a great British brand with a reputation for quality and customer service that mirrors our own.
“For 35 years we’ve had a market leading Food on the Move offer and we’ll supply British Airways with customer favourites and healthy choices made with outstanding ingredients, all with the provenance you’d expect from M&S.”
No comments yet